Farmers are set to take over a former BHS store in Oxfordshire to showcase the importance of buying local and backing British food production.
A new butchers, fishmongers, deli, farm shop along with a bakery and a cheese counter will open in a bid to 'tell the story of field to fork'.
The 'Happerley England' project is set to go ahead on Saturday (29 August) in the former BHS store in Banbury.
Happerley - a farmer-founded not-for-profit organisation which validates provenance claims made in the food and drink industry - says it will create around 60 full and part time jobs.
The Oxfordshire-based project ultimately has an aim to drive a change in how food and drink is retailed and served.
Visitors will be able to use QR technology on a smartphone to learn about the journey of the food they buy.
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